Cookie Policy for Breggz

This Cookie Policy explains how Breggz Hearables B.V. (“Breggz”, “we”, “us”, “our”) uses cookies and similar technologies on breggz.com and any related subdomains (the “Website”). It should be read together with our Privacy Policy.

By clicking “Accept” on our cookie banner, or by adjusting your cookie settings on our Website, you consent to the use of cookies as described in this policy. Strictly necessary cookies are used regardless of consent, as permitted by law.

If you do not agree with our use of cookies, you can withdraw or modify your consent at any time using the mechanisms described below.

1. What are cookies and similar technologies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They allow the website to recognise your device and store certain information about your preferences or past actions.

We also use similar technologies such as pixels, tags, SDKs, and local storage (collectively referred to as “cookies” in this policy) that operate in a comparable way.

2. Who is responsible for cookies on this Website?

Breggz is the controller for the processing of personal data via cookies on this Website, where such processing is linked to identifiable individuals.

Some cookies are set and controlled by third parties (for example, analytics and advertising providers). These third parties, further set out in section 4 of this policy, may also act as independent controllers for their own processing activities, in which case their own privacy policy and cookie policy apply.

3. Types of cookies we use

In line with GDPR and the ePrivacy rules, we distinguish the following categories of cookies:

Strictly Necessary Cookies

- - Required for the Website to function and to provide basic services (e.g. page navigation, secure login, shopping cart, payment processing).
  - These cookies are always active and do not require your consent.

Functional (Preference) Cookies

- - Remember your choices and preferences (such as language, region, and saved items) to provide a more personalised experience.
  - These cookies are used only with your consent where required by law.

Analytics and Performance Cookies

- - Help us understand how visitors use our Website (pages visited, time spent, error messages, and similar).
  - Used to improve our Website and services.
  - Set only after you have provided consent (for EU/UK visitors) and are subject to opt-out in relevant US jurisdictions.

Marketing and Advertising Cookies

- - Used to deliver relevant advertisements, measure campaign performance, and build (non-sensitive) audience segments.
  - May track your browsing across other websites or services for retargeting and interest-based advertising.
  - Set only after you provide consent in the EU/UK and are subject to CCPA/CPRA opt-out rights where applicable (for US visitors).

4. Which cookies and third parties are involved?

The specific cookies in use may change over time as we update or optimise our services. The following list describes the main categories of third-party providers that may place cookies on your device when you use our Website:

4.1 Payment Processors (strictly necessary / functional)

Used to process payments securely and prevent fraud. Examples (depending on your location and selected method):

- - Klarna, iDEAL, Apple Pay, Bancontact, Stripe, PayPal, Adyen

These providers may set cookies to remember your session, detect fraud, and complete the payment process. Refusing these cookies may prevent you from completing purchases with certain payment methods.

4.2 Shipping and Logistics Partners (functional)

Used to generate labels, manage fulfilment, and provide shipment tracking. Examples:

- - DHL, UPS, FedEx, PostNL, Royal Mail, USPS

Cookies or similar identifiers may be used to embed tracking widgets or redirect you to carrier tracking pages.

4.3 Website Hosting and Infrastructure (strictly necessary)

Used to serve and secure the Website, manage performance, and protect against attacks. Examples:

- - HubSpot (if used as CMS/host), Shopify, Amazon Web Services (AWS), Cloudflare

These services place cookies that are essential for load balancing, content delivery network (CDN) functionality, security (e.g. DDoS protection), and session management. They are considered strictly necessary.

4.4 Analytics Providers (analytics / performance)

Used to understand how visitors interact with the Website so we can improve design, usability, and content. Examples:

- - Google Analytics (including Google Analytics 4 and/or Google Consent Mode), HubSpot analytics tools

Where required by law (e.g. in the EU/UK), these cookies are only set after you provide consent through our cookie banner. Data may be aggregated and anonymised wherever feasible.

4.5 Customer Service Platforms (functional / necessary; some marketing)

Used to power live chat, support widgets, social listening, and customer service workflows. Examples:

- - HubSpot (CRM and service hub), tawk, Tidio, Crisp, WhatsApp (via web integrations or click-to-chat), Zendesk, Intercom, Lyro, Freshdesk, Help Scout, Mention, Brand24, Mentionlytics, Hootsuite, Brandwatch

These providers may set cookies to:

- - keep chat sessions active when you browse between pages
  - associate your messages with your account or email
  - measure support performance and social media engagement.

Some of these tools may also be used for marketing purposes (e.g. targeted follow-up messages), in which case they will operate as marketing/analytics cookies and require your consent in the EU/UK.

4.6 Email Marketing Platforms (marketing)

Used to send newsletters, product updates, and promotional campaigns (with your consent). Examples:

- - HubSpot, Mailchimp, Klaviyo

Cookies and pixels (e.g. open and click trackers) help us understand which messages you find useful, measure campaign effectiveness, and avoid sending irrelevant or duplicate emails.

4.7 Other Third Parties

- - Professional advisers (accountants, auditors, legal counsel) generally do not set cookies on your device; they process data shared by us as part of our business operations.
  - Law enforcement and regulatory bodies may obtain cookie-derived data if required by law or to protect our legal rights. They do not place cookies themselves but may receive information we collect.

A detailed, regularly updated cookie list (including name, provider, purpose, and duration) is accessible via the cookie settings link in our banner or at the bottom of this page.

5. Legal basis for using cookies

5.1 EU/EEA and UK visitors

For visitors from the European Economic Area (EEA) and the United Kingdom:

- - Strictly necessary cookies are used on the basis of legitimate interest or to perform a contract with you (GDPR Art. 6(1)(b) and 6(1)(f)).
  - All other cookies (functional, analytics, marketing) are used only with your prior consent (GDPR Art. 6(1)(a)) obtained via our cookie banner and preference centre.

You can withdraw your consent at any time as described in Section 7.

5.2 California and other US state residents

For residents of California and US states with similar privacy laws (e.g. CPRA, Virginia, Colorado, Connecticut, Maryland):

- - Use of cookies is generally based on opt-out rather than prior consent.
  - To the extent cookies involve the “sale” or “sharing” of personal information, or are used for cross-context behavioural advertising, you have the right to opt out via our “Do Not Sell or Share My Personal Information” mechanism and through Global Privacy Control signals.

We do not use cookies to sell personal information in the conventional sense, but some analytics and advertising cookies may be considered a “share” for cross-context behavioural advertising under CPRA.

5.3 Other countries

For visitors from other jurisdictions, we apply the highest standard that is reasonably practical while complying with local requirements.

6. Cookie consent banner and preferences

When you first visit breggz.com from the EU/UK or other regions where prior consent is required:

A banner will appear explaining that we use cookies and linking to this policy.

You will have options to:

- - Accept all cookies
  - Reject non-essential cookies
  - Manage preferences by category (necessary / functional / analytics / marketing)

The “Accept” and “Reject” options are presented with equal prominence, and no non-essential cookies are set until you have made a choice.

You can change your cookie settings at any time by:

- - Clicking “Cookie Settings” in the footer of our Website; or
  - Accessing the preferences link in the banner (if it is re-displayed).

Your consent choices will be stored and honoured for a defined period (typically up to 12–24 months, depending on the cookie and applicable law) unless you clear your cookies or change your settings sooner.

7. Managing and deleting cookies

You can manage or disable cookies in a number of ways:

Through our on-site cookie settings:

- - Adjust consent by category (functional, analytics, marketing).
  - Withdraw consent at any time; withdrawal will not affect the lawfulness of processing before withdrawal.

Via your browser settings:

- - Most browsers allow you to refuse, accept or delete cookies.
  - Instructions are usually available in the browser’s help menu (e.g. Chrome, Safari, Firefox, Edge).

For US visitors: Global Privacy Control (GPC) and Do Not Track (DNT):

- - Where required by law (e.g. under CPRA), we treat GPC signals as valid opt-out requests for cookies that constitute a “sale” or “sharing” of personal information.
  - We also endeavour to respect Do Not Track signals where technically feasible.

Please note that blocking or deleting cookies may impact your experience of the Website. Certain features (such as the shopping cart, checkout, or live chat) may not function correctly without necessary or functional cookies.

8. Thirdparty cookies and international transfers

Some cookies are placed by third parties that process data in countries outside the European Economic Area and the UK, including the United States. Where this involves transfers of personal data from the EEA/UK to third countries, we implement appropriate safeguards such as:

- - Transfers to countries with an adequacy decision from the European Commission or the UK Secretary of State, or transfers to organisations participating in the Data Privacy Framework and in case of UK data subjects organisations that have opted into under the UK-specific extension of the Framework;
  - Standard Contractual Clauses (SCCs) or UK International Data Transfer Agreements (IDTAs), plus supplementary measures where needed.

More information about international transfers is provided in our Privacy Policy.

9. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect changes in cookies used, applicable laws, or our services.

When we make material changes, we will:

- - Update the “Last updated” date at the top of this page; and
  - Where required, display an updated banner or otherwise notify you.

We encourage you to review this Cookie Policy regularly.

10. Contact us

If you have any questions about our use of cookies or this Cookie Policy, please contact:

Breggz Hearables B.V.
Keizersgracht 165
1016 DP Amsterdam
The Netherlands

Email:  privacy@breggz.com

You also have the right to lodge a complaint with your local data protection authority (for example, the Dutch Autoriteit Persoonsgegevens or the UK Information Commissioner’s Office) if you believe our use of cookies violates applicable data protection laws.